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25 years in the executive suite. Now helping firms lead AI.

I help law firm leaders turn AI from scattered experiments into a compounding advantage, through workshops, training, governance, and hands-on case support.

Steve Smith, founder of Intelligence by Intent

I bring 25+ years of executive leadership to legal AI. As a CEO, CFO, and SVP at technology companies, I managed P&Ls, built global teams, and drove growth through complex transformations. I hold an MBA from Wharton.

I founded Intelligence by Intent to bridge a gap: mountains of AI hype, but almost no practical guidance tailored to how lawyers actually work, translating AI capability into workflows that pass ethics review and deliver measurable results.

Every recommendation I make is informed by having sat in the same seat my clients sit in. I've made the hard ROI calls, managed skeptical teams through change, and answered to boards. That's why I don't lead with technology. I lead with the business problem.

Credentials

Credentials only matter if they help your firm decide.

Five reasons firm leaders work with me, each tied to a decision a managing partner, COO, or practice head actually has to make.

MBA, The Wharton School

So when you present AI adoption to your partnership, I speak ROI and margin impact, not just prompts.

25+ years as CEO, CFO & SVP

So I understand the budget conversations and partner dynamics you’re managing.

3,500+ attorneys trained

Across firms and bar associations, so I’ve seen what actually works at different sizes and practice areas.

Keynote speaker: AAML, BHBA, LACBA, SFVBA

So you’re getting frameworks tested in front of skeptical audiences, not untried theory.

200+ legal AI use cases developed

So I demonstrate solutions using your documents, your workflows, and your practice-area challenges.

Where to start

A 20-minute call on your firm’s actual situation. You’ll leave with a starting point, whether or not we work together.

Book a call

Not another AI demo.

I'm not a software reseller, and I don't ask lawyers to replace judgment with automation. My work helps firms decide where AI belongs, where it doesn't, how attorneys should review outputs, and how leadership can measure adoption responsibly.

Who I work with

Best fit.

Managing partners at 15 to 50 attorney firms

Who need partner buy-in before investing in AI adoption.

COOs fielding "what should we do about AI?"

From associates and partners, daily, and want a clear roadmap.

Practice leaders watching competitors

Advertise AI-powered services, and wondering if they’re falling behind.

Bar associations planning CLE

That goes beyond vendor pitches to practical, usable workflows.

Let's talk

If your firm is serious about this, let's talk.

A 20-minute call. I'll show you where your firm is on the curve, which workflows are worth prioritizing, and the right way in.

20-minute call. I'll show you where firms like yours typically start.

Please don't include confidential client information. I use these details only to respond to you.